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Coca-Cola air's a 2 minute commercial defending drinking Coca-Cola!

Posted By: Morning Show · 1/16/2013 4:24:00 AM

Coca-Cola became one of the world's most powerful brands by equating its soft drinks with happiness. Now it's taking to the airwaves for the first time to address a growing cloud over the industry: obesity.

The Atlanta-based company on Monday will begin airing a two-minute spot during the highest-rated shows on CNN, Fox News and MSNBC in hopes of flexing its marketing muscle in the debate over sodas and their impact on public health. The ad lays out Coca-Cola's record of providing drinks with fewer calories and notes that weight gain is the result of consuming too many calories of any kind -- not just soda. Watch the commercial here:

 

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  1. ScottV posted on 01/16/2013 08:00 AM
    You know I am not one to comment on many things, but I am a Health and Wellness coach and this topic is a hot button for me. It is very clear on what Coke is doing right now what they have always done market to the very vulnerable consumers out there. Calories are important but the equation is much bigger than calories in and calories out. The nutritional quality and density of a calorie is so much more important. Take a look at the sugar quantity in these drinks, the additives and the 100% all natural ingredients that really at the end of the day are not. Now I will say that Coke has probably given a lot of money to benefits for things like this, I would have to do some research to verify.....why because they have it and b/c they have helped our society grow into this obesity epidemic. We need to be smarter consumers of these soft drinks. DONT BE FOOLED - This is them trying to save themselves b/c the writing is on the wall, and if we don't change our lifestyle habits it is going to get worse.
  2. ScottV posted on 01/16/2013 08:05 AM
    By the way Len I appreciate your comment at the end of that segment.
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